I managed the complete design process for Serene, crafting a user experience centered on tranquility and productivity. By analyzing market trends and user needs, I established a cohesive brand identity covering everything from the app icon and store visuals to interface animations and a Framer-based landing page.

Designed a fluid and intuitive navigation structure that allows users to engage effortlessly during stressful moments or before sleep.

Complemented the app’s rich audio library and customizable playlists with a calming visual language and subtle micro-interactions.

Developed store visuals and marketing strategies that highlight Serene’s premium content, based on comprehensive competitor analysis.